Honors volunteers who have innovated through new recruitment projects, collaborations with other groups, or new recruitment methods, resulting in increased diversity in membership; have participated in a unique service unit outreach project that increased membership and retention; have enhanced the diversity of the service unit's racial, ethnic, age, geographic, socioeconomic, and/or religious or cultural makeup; demonstrate understanding, respect, and appreciation of other cultures, religions, and socioeconomic backgrounds; are sensitive to diverse backgrounds; have realized improved recruitment, retention, and improved diversity that impact the entire council or Girl Scout organization, providing an example for other individuals or groups. This award can be given to an individual or a group from the same service unit. Two endorsements required.