General Brand Guidelines
1. Color. Three main colors:
- Green (#00ae58 or r0 g174 b88)
2. Servicemark. Put the Girl Scouts of Texas Oklahoma Plains servicemark (logo) at the top left of every page. Make sure it has at least the same amount of white space around it as the "g".
3. Full name. Use either "Girl Scouts" or "Girl Scouts of Texas Oklahoma Plains".
4. Two fonts. Use either Arial or the new Girl Scout font, Omnes.
5. Close-up photos. Focus on the action!
6. Clip art. Add “pop” via photography or illustration (such as handmade doodles or cartoons) – avoid clip art whenever possible. Do not “borrow” any licensed or copywritten art.
To access these resources, click on the link you are interested in. In the new window that opens, right-click on the image and choose "Save As..." to download it to your computer.
- Black on white background
- Green on white background
- White on black background
- Black on green background
- White on green background
Profiles - "Three Faces"
The Profiles may only be applied in green or as a material application.The profiles should not be modified or altered in any way.
Guidelines for Recruitment "I Can't Wait To"
The kaleidoscope Trefoil you use must contain images of girls and activities, so it completes the sentence in this way: "I can't wait to do all this fun stuff with Girl Scouts!"
For example, "Be the one that makes everybody giggle." You can create different combinations, written in the voice of a Girl Scout, that allude to the fun activities girls can do when they join. You can also apply this style to appeal to potential volunteers. Try something like, "I can't wait to… show her that she can."
A closer look at design
The information below breaks down the poster copy, detailing both the visuals and language, and how we relate to the audience.