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Branding Guidelines

Girl Scouts across the country are working together to speak with one voice! Additional templates are available in our GSUSA Branding Guidelines (PDF) and GSUSA Editorial Style Guidelines (PDF)

General Brand Guidelines

1. Color.  Three main colors:

  • Black
  • White
  • Green (#00ae58 or r0 g174 b88)

 

2. Servicemark. Put the Girl Scouts of Texas Oklahoma Plains servicemark (logo) at the top left of every page. Make sure it has at least the same amount of white space around it as the "g".

3. Full name. Use either "Girl Scouts" or "Girl Scouts of Texas Oklahoma Plains".

4. Two fonts. Use either Arial or the new Girl Scout font, Omnes.

5. Close-up photos. Focus on the action!

6. Clip art. Add “pop” via photography or illustration (such as handmade doodles or cartoons) – avoid clip art whenever possible. Do not “borrow” any licensed or copywritten art​.

Resources

To access these resources, click on the link you are interested in. In the new window that opens, right-click on the image and choose "Save As..." to download it to your computer.

Servicemark
Girl Scouts of Texas Oklahoma Plains servicemark

Girl Scouts

More artwork can be found in our Art Gallery. Photos can be found in the GSUSA Photo Library.


Profiles - "Three Faces"

The Profiles​ may only be applied in green or as a material application.The profiles should not be modified or altered in any way.

Old LogoNew Logo


Guidelines for Recruitment "I Can't Wait To"

The kaleidoscope Trefoil you use must contain images of girls and activities, so it completes the sentence in this way: "I can't wait to do all this fun stuff with Girl Scouts!" 

With fun statements written in the girl's voice

For example, "Be the one that makes everybody giggle." You can create different combinations, written in the voice of a Girl Scout, that allude to the fun activities girls can do when they join. You can also apply this style to appeal to potential volunteers. Try something like, "I can't wait to… show her that she can."

A closer look at design

The information below breaks down the poster copy, detailing both the visuals and language, and how we relate to the audience.